A marketing plan is considered an essential element of the business plan for any organization, as it reflects the institution’s goals and aspirations towards achieving success in the market. Thus, the marketing plan becomes the general guide for achieving the institution’s objectives. The marketing plan is your first path to obtaining the best results within a certain timeframe, which you can measure and develop after the specified period.
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1- Analyzing competitors and analyzing your business activity.
2- Identifying the competitive advantage of your project.
3- Setting appropriate marketing objectives for your company or project’s goal.
4- Identifying ways to achieve objectives through digital marketing, whether it’s (marketing on social media platforms, paid advertising on social media and Google, optimizing the website internally and externally to appear in the first results of search engines SEO, writing appropriate marketing content for your project’s field).
5- Determining the marketing budget for your project that ensures success and obtaining returns from marketing.
